LOUISVILLE, KY (May 17, 2017) Sazerac proudly announces the relaunch of Tuaca, (pronounced Tu-wa-kaa) Originale Liquore Italiano. Sazerac purchased Tuaca in March 2016 and the company has been developing the brand to return it to its original Italian heritage.
Originating in Italy, Tuaca is a brandy based spirit with roots that reportedly can be traced back to the Renaissance period. Legend has it that the liquid was created for Lorenzo the Magnificent, an Italian ruler in the 15th century. In the 1930’s, brothers-in-law Gaetano Tuoni and Giorgio Canepa recreated it and named it Tuaca, a combination of their names. During World War II, American servicemen stationed in Livorno, Italy discovered the unique flavor of Tuaca and searched for it, albeit in vain, upon their return to America. In the late 1950s an astute importer brought Tuaca to the United States.
The brand renaissance starts with what is inside the bottle. Tuaca will once again be made with imported Italian brandy and infused with Mediterranean citrus and vanilla spice. The taste delivers notes of buttery caramel, citrus, dried fig, and honey, with a medium body and a long, warm finish. Tuaca is best served as an ice cold shot, but its versatility makes it ideal for a range of mixed drinks from cold to hot, sweet to sour. Tuaca’s signature drink is the Lemon Drop; chilled Tuaca and a lemon wedge.
The packaging and branding have also been completely renovated to reflect its approachable Italian style and good taste. The custom bottle is sleek and stylish. The label communicates Tuaca’s original heritage and features a winged lion – a legendary Italian symbol of strength. Rebecca Henry, Tuaca senior marketing director comments, “Tuaca is having its own modern day renaissance. There is a rich story behind this great tasting spirit and we want to bring back the Italian heritage and authenticity that has been lost for so many years.”
Tuaca is 70 proof, 35% ABV. The suggested retail price for a 750ml is $19.99. It is available on- and off-premise nationwide in the United States in 50ml, 100ml, 200ml, 375ml, 750ml, 1L and 1.75L. Globally is it available in Great Britain and Australia.
Visit the website for more information: www.tuaca.com,
About the Sazerac Company
Sazerac is one of America’s oldest family owned, privately held distillers with operations in Louisiana, Kentucky, Virginia, Tennessee, Maine, New Hampshire, Maryland, California, United Kingdom, Ireland, France, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.