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Third-floor apothecary exhibit showcases production and bottling of historic secret recipe

NEW ORLEANS, LA (December 12, 2019) –Peychaud’s Bitters, originally created by Antoine Amedée Peychaud in New Orleans in the 1830s, are now being produced and bottled at the new Sazerac House. Peychaud, whose bitters were served at the original Sazerac House in the 1850s, is the focus of many exhibits throughout the Sazerac House guest experience. The production of Peychaud’s Bitters at the Sazerac House gives guests an in-person opportunity to view the process he used to create his famous blend of botanicals and spices. Peychaud’s Bitters that are produced and bottled at the Sazerac House are available for sale in the Sazerac House retail shop.

“Peychaud’s Bitters are such an important part of the history of the Sazerac Company and of New Orleans, and producing them here on-site is an exciting addition to our guest experience,” said David Bock, distillery operations manager at Sazerac House. “Guests will have the chance to watch our team as they produce Peychaud’s Bitters, explaining the types of botanicals used in the recipe and also sharing the best ways to taste and use bitters, making it a fully interactive experience.”

            Peychaud’s Bitters were originally produced in New Orleans by Antoine Amedée Peychaud, an apothecary in the French Quarter starting in the 1830’s. His “Aromatic Bitter Cordial” was advertised in 1857 as being “put into use in the Sazerac House,” connecting it to the origin story of the Sazerac Cocktail.

The Peychaud’s Bitters produced at Sazerac House will be a small portion of the overall amount produced nationally, with the bulk of Peychaud’s still being produced at Sazerac’s Buffalo Trace Distillery in Kentucky.  The Peychaud’s Bitters produced on site at the Sazerac House are available for sale in the retail shop for $6 for a 5-ounce bottle.

About Sazerac

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.

About Sazerac House

Standing proudly in a historic building at the corner of Canal and Magazine, and just a short stroll from the original 1850s era Sazerac Coffeehouse, the Sazerac House is an immersive exploration of the spirited culture of New Orleans. Featuring three floors of interactive exhibits across 48,000 square feet, including private event venues, an on-site Sazerac Rye distillery, and Peychaud’s Bitters production facility, the Sazerac House welcomes visitors to experience New Orleans history through the stories of its cocktails. For more information on the Sazerac House, please visit www.sazerachouse.com