Craft Your Perfect Bourbon
Buffalo Trace Distillery Launches Interactive Website
Franklin Co, Frankfort, Ky. (Oct. 28, 2015) – There’s no denying that bourbon has become more popular these days, but many drinkers are new to the brown spirit and confused about how bourbon whiskey is made and the subtle nuances of recipes, aging, proof and warehousing. Buffalo Trace Distillery aims to change that with a new interactive website, www.yourperfectbourbon.com.
In just three minutes, users can design a bourbon perfect for their own taste. Once online, visitors will select their own bourbon recipe and learn how the grains such as corn, wheat, rye and barley influence the taste. Adding more rye results in a more “daringly spicy” bourbon, for example. Visitors will then see animated graphics explaining how the distillation process works, before witnessing just what 55 seconds of charring can do to an oak barrel. Then users on this bourbon journey get to select which level in the aging warehouse they want their barrel to age, and learn how different elevations within a warehouse ultimately impact the taste of each bourbon. Aging and proof round out the end of the experience, before each custom designed bourbon is complete. Then a description of each participant’s perfect bourbon is unveiled, based on their individual preferences. While each custom designed bourbon is unique, the website will also identify actual brands from the Buffalo Trace portfolio that taste most similar in profile, helping fans learn what they might like the next time they crave a sip of bourbon whiskey.
“I hope people will really enjoy this fun and interactive experience, while learning how bourbon is made,” said Kris Comstock, bourbon marketing director. “It takes years to craft a great bourbon, but it only takes minutes to design your favorite online.”
*Please note, this website (www.yourperfectbourbon.com) is for entertainment purposes only, not for the purchase of whiskey.
About Buffalo Trace Distillery
Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1773 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 17 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. It was named “Brand Innovator of the Year” by Whisky Magazine at its Icons of Whisky America Awards 2015. Buffalo Trace Distillery has also garnered more than 300 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com. To download images from Buffalo Trace Distillery visit www.buffalotracemediakit.com
Xooker Creates Opportunity for Six High School Bands
LEXINGTON, KY. (Oct. 8, 2015) — Local high-school bands have to start from $0 every year and raise upwards of $450,000 in order to put together their magical half-time performances and compete in contests all around the nation. Lexington-based company Xooker has provided over $10,000 in the last 60 days to area marching bands in return for user feedback of the new Xooker app before its official launch.
While beta testing, focus groups and other forms of market research are a business expenditure for any tech company, Xooker chose to spend that budget money with the high school bands at Paul Laurence Dunbar, Lafayette Senior High School, Tates Creek High School, Madison Central High School, Henry Clay High School, and Bryan Station High School in the summer of 2015, prior to the company’s official launch of the Xooker app in early October.
Xooker, a next-generation platform for merchant and consumer engagement, made waves with the students and parents of these bands. Xooker founder Conrad R. Carney II, a former band parent himself, wanted to find a way to incorporate the local community in helping build a platform that would be serving them.
Bands are always looking for opportunities to maintain the band programs and the level of funds needed. Bands participate in things like running bingo at the local bingo halls, and selling different kinds of merchandise and delivering those goods. The level of commitment from the students, and their parents, is very high.
With all of that in mind, Xooker set out to help the local high schools in raising their funds. In return for providing user feedback on Xooker in its various stages of development, Xooker donated money to each band.
“My oldest daughter was on the color guard at Paul Laurence Dunbar, so I can not only sympathize with the parents, but also empathize with them. We know about all of the hard work that it takes for parents to fundraise for the bands, so we wanted to make sure that we could help them achieve their goals in the easiest way possible,” Carney said.
Xooker has only just begun its affinity program with the high school bands, and has already set out other opportunities to help them meet their goals.
Xooker is also giving away three $15,000 college scholarships this fall.
About Xooker, LLC.
Founded in 2013, Xooker (pronounced “Zooker”), is headquartered in Lexington, Kentucky. The Xooker app launched Oct. 1, 2015, as a next-generation merchant and consumer engagement platform that is mobile, location-aware, personalized and fun. Xooker overlays analytics with a powerful combination of engagement tools that includes messaging, deals, coupons, automatic check-in, games and rewards. This unique mobile-first consumer engagement platform enables local and national merchants to both get new clients, and keep them as profitable repeat customers. The platform includes a suite of games that can be branded so even local, independent merchants can keep consumers engaged in a fun way.
The Franklin County Community Council will meet in the Community Room on the First Floor of the Paul Sawyier Public Library at 319 Wapping Street on Monday, April 27, 2015 at noon. The speaker will be Brad Wands with Frankfort Regional Medical Center. Agencies are welcome to bring flyers or brochures of their services or events for the hand-out table; and announce any events or programs/services updates (time permitting). The meeting is open to the public. Attendees may bring a sack lunch if desired. For more information, contact Paula Rutledge at (502) 223-1795 or Council President Carmen Inman at (502-223-8261).
Mark the date for Wednesday, March 5th, 2014 as the Commonwealth’s Capital remembers the 50th Anniversary of Martin Luther King’s march on …