MONTREAL (Feb. 14, 2018) History was made earlier this year when Canadian whisky was distilled in downtown Montreal for the first time …
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BARDSTOWN, KENTUCKY (March 15, 2017) – Whisky Magazine awarded 1792 Full Proof Kentucky Straight Bourbon Whiskey with a Gold at …
NEW ORLEANS, LA. (Dec. 4, 2014) – The Sazerac Company, makers of Peychaud’s Bitters for over 100 years, is adding a new twist to its bitters line, Peychaud’s Whiskey Barrel-Aged Cocktail Bitters. Aged in Sazerac Rye Whiskey barrels for 140 days, the bitters are a flavorful marriage of the classic Peychaud’s bitters which so many cocktail fans know and love, with the spicy undertones of the award-winning Sazerac Rye Whiskey.
The roots of Peychaud’s Bitters has a long history, starting in the early 1800s, when Antoine Amedie Peychaud, an apothecary, gained fame in New Orleans for the compounding of a liquid tonic called bitters. These bitters gave an added zest to the potions of cognac brandy he served to his friends and acquaintances in his pharmacy.
By the 1870s, as American Rye Whiskey became more popular and more readily available in New Orleans, Peychaud added his bitters to Rye cocktails while working at the world famous Sazerac Coffeehouse in the French Quarter.
“We thought it would be an interesting experiment to age our Peychaud’s Bitters in our Sazerac Rye barrels. We weren’t quite sure what to expect, but after a few months, we were surprised by how well the experiment was turning out,” said Harlen Wheatley, master distiller, Buffalo Trace Distillery.
Wheatley closely watched the bitters as they aged in the barrels. Upon tasting the bitters at the 140 day mark, he decided the flavors were a perfect marriage of the barrel char, the rye spice, and the unique herbs and spices that make up Peychaud’s Bitters.
Each drop of Peychaud’s Whiskey Barrel-Aged Bitters adds a flavorful, spicy twist to any cocktail and is ideal in an Old Fashioned. The Sazerac Company will begin selling limited quantities of these bitters in select markets and via the online gift shop at www.thesazeracgiftshop.com, starting in November. The suggested retail pricing for a five ounce bottle is $16.99.
About The Sazerac Company
Sazerac is one of New Orleans’ oldest American family owned, privately held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland; Lewiston, Maine; Londonderry, New Hampshire; and Montreal, Canada. For more information, please visit www.sazerac.com.
The ultra-smooth American made vodka, distilled seven times from high-quality Midwest grain, offers a taste of thoroughly executed tradition, excellent for making a patriotic cocktail as the nation celebrates its 238th year of independence.
Platinum 7X, conveniently sold in a lightweight and stylish plastic blue bottle, will ensure all celebrations remain “uncrashable” this Fourth of July, and allows consumers more flexibility and portability while enjoying the smooth crisp taste under the fireworks.
“Whether mixing up a cocktail or simply adding it to cranberry juice, Platinum 7X delivers a super-premium experience without a super-premium price,” said Tracey Clapp, marketing director, vodka.
Careful attention throughout the distillation process insures the highest quality for every bottle of Platinum 7X, resulting in a clean, refreshing, ultra-smooth experience patriotic-sippers can take pride in.
The award-winning 80-proof vodka received two consecutive gold medals in the San Francisco World Spirits Competition in the vodka category. Additionally, The Beverage Testing Institute has rated it “Best Buy” and “Highly Recommended” for the bold impression the vodka delivers at an attractive price.
In a cocktail or simply chilled, the American-made Platinum 7X Vodka is the perfect way to celebrate Independence Day.
Enjoy this cocktail under the fireworks:
The Firecracker (makes 1)
Rimmer: Before you make the cocktail add a small amount of water to a plate, just enough to coat the bottom. Then add a layer of Tajin (a mixture of salt, lime zest, and chili seasoning) to another plate. Dip the rim of the glass into the water and then into the seasoning. Slightly swirl the glass in a circle to make sure the seasoning coats the rim.
3/4 Cup Lemonade
1.5 Ounces Platinum 7X Vodka
1/8 Teaspoon Cayenne Pepper
Combine all ingredients in a glass. Stir and then sip!
Platinum 7X Vodka is 80 proof and is available in the following sizes: 1.75L, 1L, 750ML, 375ML, 200ML, 100ML and 50ML. Suggested retail pricing for 750ML is $12.99.
About Platinum 7X Vodka
Platinum 7X Vodka is produced and bottled by the Sazerac Company. Sazerac is one of New Orleans’ oldest family owned, privately held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland; Lewiston, Maine; Londonderry, New Hampshire, and Montreal, Canada. For more information on Sazerac, please visit www.sazerac.com. For more information on Platinum 7X Vodka including drink recipes and where the brand is sold, visit www.platinum7x.com or follow through its online community, http://www.facebook.com/Platinum7x on Facebook and @Platinum7X on Twitter.
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